Dragon Infrastructure Solutions was a multi-million pound company specialising in grid connections. They required a re-brand. That extends to every aspect to the presentation of their company. This branding existed for several years, before they were bought by Energy Assets Solutions, they are currently transitioning to being a sub-brand of the parent company.
The client didn't want to move too far away from their original logo, which also included a two headed dragon motif. The brief was to modernise the logo, so I tried a different kind of dragon design, sleeker and more simplified. This design was intended to be used as a cut out for the logo and as a motif that works across the other artwork.
As part of a full re-branding, every aspect of the company's artwork needed to be redone. From the standard Letterhead, Compliment Slips and Business Cards, through to the following kind of items:
- Safety Stickers
- Case Studies
- Magazine Adverts
- USB Sticks
- Data Sheets
- Email Marketing Templates
- Vehicle Livery
- Power Point Templates
- Exhibition Stand
Folder Design & Case study Design
The client is regularly involved in high profile and special interest projects. They like to present these case studies to improve customer confidence. I needed to create a version for the range of renewable energy projects they have been involved in, in the last year as well as their standard projects.
These are often given out to people in a folder that wanted to be instantly recognisable with the strong new branding created.
Although I wasn't responsible for the final artwork for any of the vehicles I created the visual guidelines to how they should look. The series of vehicles Dragon use are of different makes and models.
Keep an eye out for their vehicles across the country.
There was no requirement for this website to be content managed as the client wanted me to update the website with things such as case studies, news items and job vacancies as I have such close ties with them.
The website was designed and built from the ground up to be not only responsive for tablet and mobile devices but also to be sharper on high resolution displays such as the latest ipads and smartphones.
The website has now been replaced by the parent companies' homogenised version and this version is no longer available to see.
Exhibition Stand Design
Originally designed for an exhibition prior to the re-branding in 2013. The exhibition was retooled with the new branding (which was influenced by the original stand design). The design was also to include representation of their newly added gas connection service. The larger dragon motif was also added to the design.
The exhibition stand design was bespokely created to fit the desired area.
T-Shirt Design / Illustration
The Dragon team were participating in the local community by entering the Northampton Dragon Boat Race organised by the Rotary Clubs of Northampton.
They wanted to identify their team members in a fun and recogniseable way, so had me design them a t-shirt.
The design needed to be bright and recogniseable and definitely not take itself too seriously.